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Google Ads Video Professional Assessment Exam Sample Questions (Q20-Q25):

NEW QUESTION # 20
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

A. Use masthead ads for a major sales promotion.
B. Use bumper ads on competitive video content.
C. Use video ad sequencing and target CPM bidding.
D. Select the best creative asset and run a single ad.

Answer: C

Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.

NEW QUESTION # 21
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
B. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
C. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
D. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

Answer: D

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.

NEW QUESTION # 22
A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?

A. By influencing potential customers in opinion shaping moments.
B. By reaching potential customers and keeping the brand top of mind.
C. By surfacing comparisons to potential customers in similar businesses.
D. By reaching potential customers in decision making moments.

Answer: B

Explanation:
D: By reaching potential customers and keeping the brand top of mind.
Awareness campaigns aim to increase brand recognition and recall.
Google Video campaigns help reach a broad audience and reinforce brand messaging.
The other options describe other marketing goals.

NEW QUESTION # 23
You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

A. Earned actions
B. Conversions
C. Display impression share
D. Video played to

Answer: D

Explanation:
C: Video played to
For awareness campaigns, "video played to" metrics (e.g., percentage watched) indicate how effectively your ads are capturing and retaining viewer attention.
This is a fundamental metric for assessing awareness campaign performance.
Conversions are more relevant for action-oriented campaigns.

NEW QUESTION # 24
What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

A. You should use Unique Reach and Frequency, which is accessible by contacting your Google team.
B. You should use Active View, which is accessible only by contacting your Google team.
C. You should use Active View, which is accessible by adding appropriate columns to statistic tables.
D. You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic.

Answer: C

Explanation:
B: You should use Active View, which is accessible by adding appropriate columns to statistic tables.
Active View measures viewability, which is the share of impressions that were actually seen by users.
It provides insights into whether your ads had a chance to be seen.
Unique Reach and Frequency measures the number of unique users reached and how often they saw your ads.

NEW QUESTION # 25
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